AHSEC Class 12 Business Studies Syllabus

Prakash Tiwari

AHSEC Class 12 Business Studies Syllabus

# Unitwise Distribution of Course Contents

PART-A: PRINCIPLES AND FUNCTIONS OF MANAGEMENT

Unit-I: Nature and Significance of Management

  • Management – concept, objectives, importance.
  • Nature of management; Management as Science, Art, Profession.
  • Levels of Management – top, middle, supervisory (First level).
  • Management functions – planning, organising, staffing, directing and controlling.
  • Coordination – nature and importance.

Unit-II: Principles of Management

  • Principles of Management – meaning, nature and significance.
  • Fayol’s Principle of Management.
  • Taylor’s Scientific Management – Principles and Techniques.

Unit- III: Business Environment

  • Business Environment – meaning and importance.
  • Dimensions of Business Environment – Economic, Social, Technological, Political and Legal.
  • Economic Environment in India: Impact of Government policy changes on business and industry with special reference to the adoption of the policies of Liberalization, Privatization, and Globalization.

Unit-IV: Planning

  • Meaning, features, importance, limitations.
  • Planning process.
  • Types of Plans- Objectives, Strategy, Policy, Procedure, Method, Rule, Budget, Programme

Unit-V: Organising

  • Meaning and importance, Steps in the process of organising.
  • Structure of organization – functional and divisional, Formal and information organisation
  • Delegation: meaning, elements, and importance.
  • Decentralization: meaning and importance,
  • Difference between delegation and decentralization.

Unit-VI: Staffing

  • Meaning, need, and importance of staffing.
  • Staffing as a part of Human Resources Management, Steps in the staffing process.
  • Recruitment – meaning and sources.
  • Selection – meaning and process.
  • Training and Development- meaning, need, methods- on the job and off the job methods of training.

Unit-VII: Directing

  • Meaning, importance, and principles.
  • Elements of Direction:
    – Supervision-meaning and importance.
    – Motivation-meaning and importance. Maslow’s hierarchy of needs; Financial and non-financial incentives.
    – Leadership-meaning, importance, qualities of a good leader.
    – Communication-meaning and importance, formal and informal communication: barriers of effective communication.

Unit-VIII: Controlling

  • Meaning and importance.
  • Relationship between planning and controlling.
  • Steps in the process of control.
  • Techniques of controlling.

PART-B: BUSINESS FINANCE AND MARKETING

Unit-IX: Business Finance

  • Business Finance – meaning, role, objectives of financial management.
  • Financial planning – meaning and importance.
  • Capital Structure – Meaning and factors.
  • Fixed and Working Capital – Meaning and factors affecting their requirements.

Unit-X: Financial Markets

  • Concept of Financial Market: Money Market – nature, instruments;
  • Capital Market: nature and types – primary and secondary market. Distinction between capital market and money market.
  • Stock Exchange – meaning, functions, NSEI, OCTEl, Trading Procedure.
  • Securities and Exchange Board of India (SEBI) – Objectives, Functions.

Unit-XI: Marketing

  • Marketing – meaning, functions, role, Distinction between marketing and selling.
  • Marketing Mix – concept and elements:
  • Product – nature, classification, branding, labeling and packaging
  • Physical Distribution: meaning, role, Channels of distribution-meaning, types, factors, determining choice of channels.
  • Promotion – meaning and role, promotion mix, Role of Advertising and personal selling; objections to Advertising.
  • Price: Factors influencing pricing.

Unit-XII: Consumer Protection

  • Importance of consumer protection.
  • Consumer rights.
  • Consumer responsibilities.
  • Way and means of consumer protection – Consumer awareness and legal redressal with special reference to the Consumer protection Act.
  • Role of consumer organizations and NGOs.

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